Top UAE Influencers and Personalities to Follow.
The UAE has one of the most active social media scenes in the world. Royals, comedians, beauty founders, fashion designers and tech leaders all share their work online, so the question is not who to follow, but who is worth your time.
This guide covers the top UAE influencers and personalities to follow, grouped by what they post, plus how to spot trustworthy creators under the UAE’s new influencer rules.
Quick answer: The top UAE influencers and personalities to follow include Sheikh Hamdan bin Mohammed (Fazza) for leadership and adventure, Khalid Al Ameri for Emirati culture and comedy, Huda Kattan for beauty and entrepreneurship, Mo Vlogs for lifestyle vlogs, Karen Wazen and Sara Al Madani for fashion and business, and Faisal Al Bannai for AI and technology.
Top UAE Influencers and Personalities at a Glance
| Name | Known for | Where to follow | Follow for |
|---|---|---|---|
| Sheikh Hamdan bin Mohammed (Fazza) | Crown Prince of Dubai | Instagram @faz3 | Adventure, sport, poetry, civic pride |
| Khalid Al Ameri | Emirati content creator and media entrepreneur | Instagram @khalidalameri | Culture, comedy, family stories |
| Huda Kattan | Founder of Huda Beauty | Instagram @hudabeauty | Beauty, entrepreneurship |
| Mo Vlogs (Mohamed Beiraghdary) | Long-running Dubai-based vlogger | YouTube, Instagram | Lifestyle, daily life in Dubai |
| Karen Wazen | Entrepreneur and fashion creator | Instagram @karenwazen | Fashion, family, luxury |
| Sara Al Madani | Entrepreneur and fashion designer | Instagram @sara_almadani | Women in business, leadership |
| Faisal Al Bannai | Tech executive, ATRC Secretary General | Public profiles and media | AI, technology, innovation |
Rankings change quickly, and follower counts vary by source, so this list is organised by what each person posts rather than by audience size.
Leaders and Public Figures
Sheikh Hamdan bin Mohammed (Fazza)
The Crown Prince of Dubai is one of the most widely followed public figures in the region. His posts mix adventure, nature, sport, poetry and national pride, and often set the tone for what is trending locally. Follow him if you want a view of Dubai’s leadership that feels personal as well as official. His handle is @faz3 on Instagram.
Culture, Comedy and Storytelling
Khalid Al Ameri
Khalid Al Ameri is an Emirati creator and media entrepreneur known for humorous skits about life in the UAE and warm stories about family and Emirati culture. He has also appeared in lists spanning finance and luxury, because his content crosses categories. A good follow for expats who want to understand local culture.
Mo Vlogs
Mohamed Beiraghdary, known as Mo Vlogs, has been creating lifestyle and vlog content for more than a decade and is one of the most recognisable Dubai-based creators.
Beauty, Fashion and Luxury
Huda Kattan
Huda Kattan founded Dubai-based beauty brand Huda Beauty and shares makeup tips and skincare routines. Reports in 2026 said her children’s label Generation Peace was expanding into premium department stores in the UAE, Qatar and Saudi Arabia. Follow her for beauty and an inside look at building a brand.
Karen Wazen
Karen Wazen blends fashion, family moments and entrepreneurship, and appears in lists of the region’s top luxury creators.
More Fashion Voices
Other names that frequently appear in 2026 luxury and fashion lists include Ola Farahat (@olafarahat), Alanoud Badr or Fozaza (@fozaza), a fashion designer, and Asmaa Ibraheem (@asmaaibraheem), a fashion presenter and TV personality.
Entrepreneurs and Business Voices
Sara Al Madani
Sara Al Madani is an entrepreneur and fashion designer who encourages women to take on leadership roles and shares her business journey in the UAE. She is a useful follow for founders and anyone planning a business in the country.
Tech, AI and Innovation
Faisal Al Bannai
Faisal Al Bannai is an Emirati technology executive and entrepreneur who founded Axiom Telecom in 1997 and has served as Secretary General of the Advanced Technology Research Council (ATRC) since 2020. He was named among TIME’s 100 Most Influential People in AI in 2024, and Forbes Middle East included him in its Top Tech Leaders 2026 list. Follow his public profiles and media appearances for insight into the UAE’s AI strategy.
Travel and Lifestyle
Travel creators such as Nael Abu Alteen (@nael_abu_alteen) and many Dubai-based vloggers share destination ideas, restaurants and hidden spots. Check recent posts to see whether the content is current.
How to Choose Who to Follow
- Pick by interest first. Choose creators whose content you will actually use, whether that is culture, fitness, business or travel.
- Check how often they post and whether their content is recent.
- Look for honest disclosure. Trustworthy creators clearly label paid posts and partnerships.
- Check for an Advertiser Permit number on profiles that post promotions (see below).
- Compare several voices. Following a mix gives you a more balanced view than relying on one source.
- Be careful with financial or health advice. Treat investment tips and medical claims from influencers with caution.
New UAE Influencer Rules: What You Should Know
Since 1 February 2026, individuals who advertise on social media must hold a valid Advertiser Permit issued by the UAE Media Council. Key points reported by the Media Council and local media:
- The permit applies to paid promotions and, according to reports, also to unpaid promotions such as gifted products.
- It applies to UAE residents, citizens and visiting creators who post promotional content aimed at UAE audiences.
- Creators must follow the Council’s content standards and display their permit number on their profiles.
- Residents are required to hold the appropriate trade licence for electronic media.
- Serious content violations can lead to fines of up to AED 1 million, along with permit suspension or content removal.
- Reports say the permit is free for UAE residents for the first three years.
For followers, this means a creator promoting products in the UAE should have a permit number visible. If a profile posts constant promotions with no permit information, treat it cautiously. Rules and fees can change, so check the Media Council website for the latest details.
For Brands: Choosing the Right Creator
- Match the creator’s audience with your target customers.
- Verify that the creator holds a valid Advertiser Permit before you sign an agreement.
- Look at engagement and comment quality, not only follower counts.
- Agree clear deliverables and disclosure wording in writing.
FAQs
Who are the top UAE influencers to follow?
Sheikh Hamdan bin Mohammed (Fazza), Khalid Al Ameri, Huda Kattan, Mo Vlogs, Karen Wazen and Sara Al Madani are among the most frequently named, along with tech leaders such as Faisal Al Bannai.
Who is the most followed influencer in the UAE?
It depends on the platform and the source, and counts change constantly. Sheikh Hamdan bin Mohammed (Fazza) is consistently named among the most-followed public figures in the UAE.
Do UAE influencers need a licence?
Yes. Since 1 February 2026, social media advertisers in the UAE must hold an Advertiser Permit from the UAE Media Council, and residents must also hold the required trade licence.
How can I check if a UAE influencer is legitimate?
Look for a visible Advertiser Permit number, clear labelling of paid posts and consistent, recent content. Be cautious about unrealistic claims or giveaways.
Which UAE influencers are best for expats?
Creators who share everyday life and Emirati culture, such as Khalid Al Ameri and Dubai-based lifestyle vloggers, are useful for understanding local customs and finding places to visit.
Final Thoughts
The best accounts to follow are the ones that inform, entertain or inspire you, and that are open about sponsorships. UAE Living Guide gives you a starting list, but profiles and rules change, so check each creator’s latest posts and the Media Council website for current requirements.
